Media

Starbucks to debut Beyond Meat products in China as part of coffee chain’s sustainability push

Starbucks will debut Beyond Meat products on its menu in China on Wednesday. The global coffee chain created three dishes made with Beyond’s beef alternative and two made with a pork alternative from Hong Kong-based Omnipork as part of a far-reaching goal to become “resource positive.” Starbucks will also offer Oatly’s oat milk as a non-dairy substitute for Chinese consumers. Realistic meatless meats from companies such as Beyond Meat and Impossible Foods, coupled with studies that have shown the negative environmental impacts of meat consumption, have led...

Wine will be fine: Outlook for online sales in China remains positive despite coronavirus outbreak

The outlook for wine e-commerce in China remains optimistic despite the recent novel coronavirus (COVID-19) outbreak in the country, according to a leading expert. China-based Emilie Steckenborn is a certified sommelier and exclusive wine consultant for China Eastern Airlines. She predicts that COVID-19 is unlikely to bring the online wine industry down, based on her years of experience in the country. “Before the virus hit, there was a definite online wine boom going on in China – overall, individual purchasing by consumers...

JD.com finally launches mini programs

Chinese online retailer JD introduced its mini program open platform on Wednesday, joining a list of Chinese tech giants that leverage the technology. Why it matters: JD’s adoption of mini program is relatively late in the game. The lightweight applications, which offers a diverse range of functions without leaving the main app, are increasingly a key, must-have feature for mainstream apps. JD claims more than 270,000 third-party merchants on its platform. Details: JD’s mini program will be open to brands and merchants on JD’s platforms as well as...

Coronavirus has put plant protein back on the menu for China

With COVID-19 raising concerns from Chinese citizens over links between meat and viral diseases, they are instead turning to meatless products like Omnipork.“Because of the coronavirus, people have started to pay more attention to their diet and health,” fitness trainer Mike Lee says. Demand for plant-based protein foods is surging in Asia, suppliers say, as suspicion over possible links between wild animal meat and the new coronavirus drives some consumers, particularly in Hong Kong and mainland China, to rethink diets. Though still...

Ultimate Guide to WeChat for Business

This is the guide for you if you're interested in the Chinese market & a WeChat Business Account. Companies all over are interested in creating a presence in China. One of the best ways of doing this is by using WeChat Official Account for Business. This guide is going to be a little more intricate than the others because WeChat is one of the more mysterious messaging apps. This post is designed to help you with your research, we're going to be answering questions...

In rambling letter to investors, Pinduoduo founder predicts his company will lead a new market order

In a letter to investors, Pinduoduo founder Colin Huang suggests that companies with new business models, a group that Huang portrayed Pinduoduo as leading, are expected to outrun their older rivals in a world that’s witnessing a “reestablishment.” Why it matters: The already intense rivalry between Pinduoduo and arch-rivals like Alibaba and JD is reaching a fever pitch as the Covid-19 is moving more Chinese shoppers online. Instead of playing catch-up, the four-year-old company now claims to be China’s second-largest e-commerce platform with...

JD.com partners with LG to sell RMB 5 billion in goods using C2M

JD.com has signed a partnership with South Korean manufacturer LG Electronics to sell RMB 5 billion ($707 million) worth of products on the e-commerce platform. Why it matters: Chinese e-commerce giants are increasingly partnering with manufacturers to facilitate product development and marketing. The trend propelled emerging e-commerce models such as consumer-to-manufacturer (C2M), which connects consumers and producers to manufacture tailored products at lower prices.  The defining feature of a C2M model is highly competitive pricing brought about by connecting factories with consumer insights, such...

Live-streaming helped China’s farmers survive the pandemic. It’s here to stay.

When coronavirus ground the country to a halt, the agricultural industry could no longer sell its produce. E-commerce giants used the chance to bring the sector online. A few years after Li Jinxing graduated from college, he returned to his rural hometown to become a flower farmer. The days were long but the routine familiar: rise early and tend to the blossoms in the morning; trim and package those in bloom during the afternoon; deliver the parcels, delicately stacked in trucks, to customers...

Ep. 48: Three Squirrels: The Nutty World of Chinese D2C Brands

In episode 48 of TechBuzz China, co-hosts Ying-Ying Lu and Rui Ma take a look at the direct-to-consumer, or D2C, brands in China. Specifically, they highlight one of the early winners of the business model: Three Squirrels, a Chinese internet snack brand that started off with selling nuts and went public on the Shenzhen Stock Exchange last week with a market cap of close to $2 billion. Though the company has not been covered much in English, it has been all the buzz...

How China is revolutionising e-commerce with an injection of entertainment

While some sectors of the economy struggle for survival in a sudden, new, harsh reality, e-commerce is again faced with massive demand. With many of us confined to our homes, we have become reliant on online shopping. And while your weekly grocery shop or a book order might seem to have changed little in recent years, there is great innovation in e-commerce. To find it though, look to China. There, the familiar and dull experience of buying online is becoming a...