Media

What We Can Learn From The Chinese Influencer Ecosystem

When we look at influencer marketing trends, innovations and future directions, we have to look east to China. After all, the Chinese market has over 800 million active internet users (subscription required), with its e-commerce economy forecasted to reach $1.8 trillion by 2022. Chinese tech companies are at the forefront of digital innovation, driven by e-commerce powerhouses such as Alibaba Group and Tencent, and newcomers like ByteDance, the owner of TikTok. Indeed, over the last decade, China has turned into a destination for Western corporate...

How To Measure Social Media ROI In China

Consistency. Quality. Efficiency. These are the words we must consider while constructing a vigorous social media campaign. The world of social media has long been viewed as inept or wasteful philosophies lacking productivity. Money, time, and energy are exhausted without rhyme or reason, but that ends today. This read will help comprehend how to quantify social engagement and its impact. Measure With Purpose There are two quantifiable measurements on the minds of successful businesspeople. These measurements include revenue and expenses. When was the last time an...

Infographics: Chinese Internet Ecosystem And Stats

Chinese internet ecosystem has always been a whole different world with none of the platforms imported from the West ever managing to have any impact on this market. Chinese internet ecosystem is, perhaps, the only one in world where names like Google, Facebook, YouTube or Twitter are entirely absent from the vocabulary. Admittedly, one of the main reasons for it is inaccessibility of those platforms from China. However, even when they were allowed to operate, they simply didn’t adapt fast enough...

Advertising on weibo: which weibo advertising option is best for you?

Weibo is an effective digital marketing platform for companies seeking to engage Chinese consumers. However, it can be difficult to select the most suitable advertising option for your brand’s needs. Advertising on Weibo is a difficult skill to master due to the complexity of the platform. This article will explain the different Weibo advertising options, and help you select the option most suitable to your brand advertising needs. There are several advertising options to choose from on Weibo which can help you connect with...

How to advertise on Weibo?

As what we talk in the last blog post Steps to Set Up a Weibo Verified Account, Weibo is the second biggest social media in China. Weibo Marketing is essential for foreign companies to boost their presence in China so as to build and expand potential customers base and brand reputation. Weibo advertising is one of the most effective way to promote your brand and products. However, advertising on Weibo is complicated due to its various ad options and functions. Consequently, this post will explain the...

Weibo advertising: 10 tips to maximize results

Tait Lawton Weibo's "Fan Connect" advertising platform is one of our favourite promotional channels nowadays. It's quite powerful, but only when used properly. The reason Weibo advertising is so powerful is that you can target users based on a variety of factors, and then spread your message via their social connections. When a Weibo user's friend likes, shares or comments on a Weibo Fan Connect ad, they'll see the ad too. Chinese Internet users respond very strongly to brands that their friends like. Fan Connect can...

Chinese KOL – Top 10 social media platforms they use

Advice marketing is a booming topic of China. With all the production and fake importing scandals (sometimes with lethal outcome) consumers don’t trust official advertisements in China anymore, they follow what the other consumers say. Asa result, advice giving has developed into a well-paid job and an opinion is a paid-for service. Forming a new type of marketing – Key Opinion Leader marketing (KOL marketing), China is now one of the most popular places of using this type of services by the brands. Today...

Sport holidays, a niche for Chinese tourists

The most populous country in the world represents a multitude of business opportunities. If the market is not necessarily ready for every concept coming from abroad, there is one that will not take long to take root in the Chinese culture: sports holidays. Between the rise of tourism and the awakening of China to recreational sports, we reveal why sports holidays are a niche to develop for Chinese tourists. Tourism and sport: two reflections of social rank After China’s opening up to...

Niko Partners: China will surpass 768 million gamers and $42 billion in game revenue by 2022 (updated)

China’s growth as the world’s top game market will continue unabated. Market researcher Niko Partners predicts that China’s gamers will exceed 1 billion people and $42 billion in revenues by 2022. Niko’s latest PC online and mobile gaming reports show that China will enjoy strong growth in the next five years, with the market accelerating faster than last year’s forecast thanks to higher-than-expected mobile game revenue growth. In particular, midcore titles (hardcore games that players can engage in short time periods) and esports games like Tencent’s Honor...