Archive

Promotion of the BBP (Sberbank) project at CANTON FAIR 2018

We successfully held the first foreign presentation of Sberbank's BBP project! CHINA SMM specialists fully prepared and conducted the first foreign presentation of Sberbank's "BBP" (Best of Business Partners) project in China during the spring session of CANTON FAIR. The cooperation lasted for all three phases from April 15 to May 5. Thanks to the official BBP account we created in WeChat, 1,572 people signed up for it and were able to ask their questions. In total, promoters and specialists from China...

Chinese go to the Caucasus: blog tour for Caucasian Mineral Waters with CHINA SMM!

The CHINA SMM team faced a difficult, but very interesting challenge: to attract Chinese tourists to the Caucasian Mineral Waters. Today we are ready to share the first results of our work! Caucasian Mineral Waters are a group of resorts in the Stavropol territory, which includes such cities as Pyatigorsk, Zheleznovodsk, Kislovodsk, Essentuki and Mineralnye Vody. Local resorts have already become a brand that many generations of Russians trust their health, and the combination of beauty, nature, and refined architecture has...

Sberbank will find its customers everywhere!

Advertising campaign to promote Sberbank's offer for business with China CHINA SMM specialists have launched advertising campaigns to attract Russian entrepreneurs doing business in China. Sberbank make an offer under special conditions for doing business with China (opening a foreign exchange account on favorable terms, supporting transactions, etc.) In this article we will describe our target, tools and processes. Goal: to attract Russian entrepreneurs doing business with China to a special offer from Sberbank. Task: allure all advertising companies to a page with information...

Cost-effective and friendly service — everything you need to the Chinese traveler!

The first preparatory stage of work to promote Vnukovo Outlet Village among Chinese travelers was completed by CHINA SMM specialists. Preparing for promotion includes a basic set of tools for China: redesigned site and layout, localized for Chinese users, with a separate domain and Chinese hosting; Wechat official service account registered to the Customer's Russian legal entity (this feature is relatively new in Wechat, the procedure is much more complicated than usual, but the Customer gets full control and access to...

CHINA SMM has started a project for PJSC LUKOIL

This autumn, we will start working with the Russian oil company LUKOIL. We are already prepared to present the results of the initial stages of work: CHINA SMM specialists analyzed the company's presence in the digital space of China and proposed a strategy to strengthen brand recognition and brand loyalty through the leading social networks of LUKOIL in China. We are currently working on developing our WeChat account. The company already had an inactive account in this social network. The other day,...

School of the Russian Ballet in China!

CHINA SMM specialists provide a full range of services to promote the franchise of the ballet schools "Ballet from two years old" In this article, we will tell you about the goals, tasks, mechanics of work, the results achieved, as well as what remains to be done. The goal of this project is to open a franchise of ballet schools "Ballet from two years old " in China. We have also set 4 main tasks: Brand presence on various Chinese platforms...

The CHINA SMM team started working on promoting the company «Цифра» in China

We have prepared WeChat and Weibo accounts, as well as created the company's website on Chinese hosting. "Цифра" – a company created by the Renova group of companies. The main goal of the company is the development of industrial digitalization technologies, the development of the industrial Internet of things and artificial intelligence. The key industries are mechanical engineering, metallurgy, mining, oil and gas sector, and chemical industry. At the first step, we created a company account in WeChat for a Russian customer....

Barboskiny enchant China: the popular Russian TV series is now in China!

The Russian animated series " Barboskiny " can now be watched on the territory of China: the series is already broadcast on the largest official online cinema in China -Tencent Video. However, that series gained even more fans, it is necessary to promote it, an integral part of promotion is the establishment of formal communities in the largest Chinese social media: Weibo, WeChat, and others, as well as the presence of a small website project. CHINA SMM specialists are ready to...

Launching the RBC project for Chinese tourists

CHINA SMM specialists provide a full range of services to promote the project "Russian Guide" ("guide to Russia») on the leading social networks and thematic sites in China. In this release, we will talk about the project itself, the work done and tell you about the next steps for promotion. RBK, Russia's leading business media holding, has created a new project for Chinese tourists – Russianguide.cn. The main task is to reveal the two main cities of Russia – Moscow and...

Comprehensive promotion for PJSC Aeroflot

The CHINA SMM team has solved a difficult but interesting challenge for PJSC Aeroflot, Russia's largest airline. Our goal was to increase the number of Chinese passengers of PJSC Aeroflot via creating a positive image of the company in social networks in China. Due to achieve this goal, we need to implement and monitor the following tools: Customer support service; Daily monitoring of brand mentioning (including anticrisis response); Working with Weibo and WeChat on a daily basis; Working with KOL and...