Barboskiny enchant China: the popular Russian TV series is now in China!
The Russian animated series « Barboskiny » can now be watched on the territory of China: the series is already broadcast on the largest official online cinema in China -Tencent Video.
However, that series gained even more fans, it is necessary to promote it, an integral part of promotion is the establishment of formal communities in the largest Chinese social media: Weibo, WeChat, and others, as well as the presence of a small website project. CHINA SMM specialists are ready to share the first results of their work on the promotion of this project. «Barboskiny » is a popular Russian TV series about a family of dogs, which was created by STV film Company together with the animation film studio «Melnitsa». « Barboskiny » are very popular among Russian viewers. In order to guarantee the popularity of the series in China, CHINA SMM specialists have developed a suitable marketing strategy that includes the main digital promotion channels and started working on its implementation.
First of all, the series’ website was translated into Chinese, moved to Chinese hosting, and registered to Chinese domain thebarkers.cn. The site was also localized for the Chinese reader and optimized for search results. We have enabled Baidu metrics to track traffic sources and subsequently evaluate ad performance.
Initially, we made sure that we had completed all the necessary work required before applying for registration of the Baidu advertising account. You can find out more about this here. We have already prepared ads and will soon apply for an advertising account.
First of all, CHINA SMM specialists created and verified the official Weibo account for the animated series. Then we started filling in the account: we filled in the project information, added contact details, created a brand hashtag, and set up an automatic response. Then we developed the account design: we created the channel’s «covers» for the computer and mobile versions. The last stage of the work was the creation of a content plan and posting in accordance with this plan. Weibo users are already active and subscribe to the series’ account.
We have completed all the necessary work to register an official WeChat account. In addition, we have created an account, added an autoresponder and the ability to go to the official website page and the Barboskiny ‘ account in Tencent Video.
RUSFAIR provides a full range of services for the promotion and sale of Russian products in China.