Chinese go to the Caucasus: blog tour for Caucasian Mineral Waters with CHINA SMM!
The CHINA SMM team faced a difficult, but very interesting challenge: to attract Chinese tourists to the Caucasian Mineral Waters. Today we are ready to share the first results of our work!
Caucasian Mineral Waters are a group of resorts in the Stavropol territory, which includes such cities as Pyatigorsk, Zheleznovodsk, Kislovodsk, Essentuki and Mineralnye Vody. Local resorts have already become a brand that many generations of Russians trust their health, and the combination of beauty, nature, and refined architecture has charmed Lermontov and Pushkin, and now Chinese tourists!
For the very beginning, we created accounts in the main Chinese social networks: Weibo and WeChat. At the next step, we started filling them with the most interesting content.
For our posts, we have developed special hashtags — #RussianResort# and #我的斯塔夫罗罗区区 # (#МоеСтаврополье). As a result, the total number of hashtag views was more than 3.8 million, and more than 1,400 comments were left. Up to date, the number of subscribers in the Weibo account is already more than 10 thousand subscribers! We also created a project account in Baidu (similar to Yandex.Metrics), where we have started active promotion. In addition, we have prepared several articles and posted them on the leading tourist sites in China: Mafengwo and Qyer.
For more effective promotion, we invited two Chinese bloggers, whose audience on Chinese platforms totaled more than 10 million subscribers. The target was to show them the best that the region can give to a Chinese tourist: Caucasian cuisine, history, mountains, health resorts and, of course, mineral water! Our bloggers climbed Elbrus for the first time, walked along the rose valley in Kislovodsk, tasted real Caucasian kebabs, bathed in thermal baths, saw and tried the most modern equipment of local sanatoriums, and were guests at a Cossack wedding! On their platforms, they sincerely described their travels and shared new photos and stories every day.
For those who want to see our blog tour, we have prepared a video that also conveys the atmosphere of this magical region!