Cost-effective and friendly service — everything you need to the Chinese traveler!
The first preparatory stage of work to promote Vnukovo Outlet Village among Chinese travelers was completed by CHINA SMM specialists.Preparing for promotion includes a basic set of tools for China:
redesigned site and layout, localized for Chinese users, with a separate domain and Chinese hosting;
Wechat official service account registered to the Customer’s Russian legal entity (this feature is relatively new in Wechat, the procedure is much more complicated than usual, but the Customer gets full control and access to their account). The created menu and navigation in the Wechat account, as well as the chat bot, will allow Chinese users to get all the necessary information and contact the Vnukovo Outlet Village support service;
an official verified account on Weibo, China’s largest social network, which will serve as a traffic source to attract Chinese travelers. With flexible targeting settings and different promotion models (CPM PPC), Weibo is a convenient tool for promotion, allowing you to start with small budgets and fine-tune your ads in China;
advertising account in Baidu, a searching service in China, for setting up and running contextual advertising.
Further work is planned to promote Vnukovo Outlet Village among those Chinese tourists who fly to Moscow. The main strategy in promotion is lead generation-offering Chinese travelers coupons / special offers from companies and brands located in Vnukovo Outlet Village.