CHINA SMM specialists provide a full range of services to promote the project «Russian Guide» («guide to Russia») on the leading social networks and thematic sites in China. In this release, we will talk about the project itself, the work done and tell you about the next steps for promotion.RBK, Russia’s leading business media holding, has created a new project for Chinese tourists – Russianguide.cn. The main task is to reveal the two main cities of Russia – Moscow and Saint Petersburg — to Chinese travelers. Russianguide.cn will introduce to Chinese people world-famous attractions, as well as to non-obvious places that are unlikely to be found in ordinary travel guides. The project’s website presents three categories: shopping, gastronomy and cultural leisure.Road MAP:
Before starting the promotion of Russianguide.cn in China, we moved the site to Chinese hosting in order to create a high-quality internet portal and provide high-speed site opening in China. After that, it is necessary to get an ICP license (备案). In accordance with the laws of China, all sites having a domain name and operating in China are required to have this license, so a license is a very important step, which we successfully managed. In accordance with the laws of the PRC, all sites having a domain name and operating in the PRC are required to have this license, so a license is a very important step, which we successfully managed.
Registering and developing a Weibo account
On the account Russsianguide.cn in Weibo, we have started regularly publishing content from the site’s theme. We have selected information about places in Moscow and Saint Petersburg that would be most interesting to Chinese users and at the same time correspond to the style of Weibo content.
Registration of accounts and promotion on internet sites of similar topics
In addition to the Weibo account, we have been developing the project’s accounts on various thematic platforms. First of all, Ctrip (China’s largest online travel Agency) and Lofter (a blogging service that already has more than 10 million users). These platforms regularly publish materials that tell you about the sights of Russianguide.cn and is invited to go to the project’s website.In the near future, we plan to launch ads Russianguide.cn in Baidu, which is one of the most time-consuming stages. Launching ads in Baidu requires taking into account many nuances to pass the requirements of the leader among Chinese searching platforms. In addition, we will continue to develop our Weibo account, search for new thematic sites, prepare more interesting content, and start attracting bloggers to promote the project.CHINA SMM provides a full range of services for the promotion and sale of Russian goods in China.