Advertising campaign to promote Sberbank’s offer for business with ChinaCHINA SMM specialists have launched advertising campaigns to attract Russian entrepreneurs doing business in China. Sberbank make an offer under special conditions for doing business with China (opening a foreign exchange account on favorable terms, supporting transactions, etc.)In this article we will describe our target, tools and processes.Goal: to attract Russian entrepreneurs doing business with China to a special offer from Sberbank.Task: allure all advertising companies to a page with information about the offer and the ability to fill out an application.Tools:
Target Russian businessmen in the largest Chinese social network — Weibo. We have placed ads in the form of banners, as well as in the form of advertising posts in the news feed with targeting settings for Russian users.
Posts QQ-groups, in which Russian entrepreneurs are. For example, 中俄贸易交流 （Russia-China trade relations), 中俄物流总群 (shipping Russia-China) and other.
Posting in VK and other social networks.
Ads on foreign trade portals Russia-China (chinalogist.ru), request for advertising banners on the site, negotiations with the site owners and subsequent placement of banners.
CHINA SMM provides a full range of services for the promotion and sale of Russian products in China.