The CHINA SMM team started working on promoting the company «Цифра» in China
We have prepared WeChat and Weibo accounts, as well as created the company’s website on Chinese hosting.
«Цифра» – a company created by the Renova group of companies. The main goal of the company is the development of industrial digitalization technologies, the development of the industrial Internet of things and artificial intelligence. The key industries are mechanical engineering, metallurgy, mining, oil and gas sector, and chemical industry.
At the first step, we created a company account in WeChat for a Russian customer. Now international accounts are visible to Chinese users and do not differ from Chinese accounts.
WeChat account creation is a lengthy process that requires correct filling in of documents, consultation with WeChat representatives, and compliance with a variety of requirements. CHINA SMM specialists are familiar with all the nuances of working with this social network, so the process did not take long time.
In parallel, we created an official «Цифра» account on Weibo. This stage of work also requires careful preparation and time to complete, since every official Weibo account must pass verification.
After that step, we created these accounts in accordance with the corporate style of the company.
Then we moved the company’s website to Chinese hosting and translated it into Chinese. Both PC and mobile versions of the site are available for Chinese users. We have uploaded the site’s videos to the Chinese equivalent, Youku, since YouTube is not available in China.
The next step will be SEO optimization of the site, search for relevant media and platforms for publications, posting and development of these social networks.