Research

EXPORT STARTS WHEN YOU UNDERSTAND THE CONSUMER!

FOODTECHINA is an export accelerator that helps foreign companies enter the Chinese market. We help determine the current perception of products in China.
After passing the tests, the product gets a set of competitive characteristics and is modified to form the most favorable perception among potential target audiences.

WHY CHOOSE FOODTECHINA?

The problem is that the product does not meet customer requirements: taste, composition, consistency, packaging, packing, naming, lack of positioning, and promotion.
The result — failing to enter the market, unpopularity, and lack of demand, lack of sales. 

The decision — FOODTECHINA! These are desk and field researches, experts: marketers, food production technologists, purchasing managers, and distributors.

The result is an adaptation to the market requirements, meeting the expectations and needs of customers, the basis for a marketing strategy, the ability to set it into the channels of product promotion: networks, e-commerce, distributors, HoReCa.

ORGANIZERS AND PARTNERS OF FOODTECHINA

MECHANICS OF FOODTECHINA

FOCUS GROUPS IN CHINA

FOODTECHINA — permanent research teams in China, consisting of marketers, food production specialists, buyers of fashion&beauty products, representatives of trading houses and distributors, buyers of retail chains in China.

The FOODTECHINA office is located in Ningbo, a major city in Zhejiang province, which is an hour away from Shanghai.

MAIN TOOLS OF FOODTECHINA:

— focus groups with end-users;
 — expert interviews with buyers of retail chains;
 — marketing analysis (competitive environment, online and offline sales channels pricing, positioning, packaging design) for the development of a marketing program for sales development.

MAIN STAGES OF OPERATION

  1. 1

    SAMPLES

    The manufacturer send samples of its products to China.

  2. 2

    PREPARATION

    The experts are drawing up questionnaires and select the target audience of the products to conduct the focus groups. Preparation for product analysis is carried out and analog samples, that is, products of direct and indirect competitors represented on the Chinese market, are purchased.

  3. 3

    ANALYSIS

    Conducting focus groups (from two to three depending on the product and the composition of respondents). Then we conduct expert interviews (1 session per 1 product group) and analyze the competitive environment of online and offline retail sales channels. The analysis includes research of competitors, online and offline sales channels pricing, positioning, trends in design, and packaging.

  4. 4

    REPORT

    Decoding and translating research data, creating a report (text document, a summary table on the competitive environment, video materials of focus groups). Formation of the set of conclusions and suggestions for improving the technology, recipe, taste, packaging, product pricing, the list of recommendations for marketing promotion of products to target audiences.

  5. 5

    ACCELERATION

    Packaging modification by specialists from the marketing department of Food Tech China. Development of a marketing plan (pricing, positioning, sales, and promotion channels).

FINAL DOCUMENTS AND REPORTS

PACKAGES

ONLINE

  • ONLINE SURVEY
  • 500 questionnaires, targeting by target audiences and provinces
  • quantitative analysis of 30 indicators
  • work on product Acceleration is counted individually and additionally

PRODUCT

  • FOCUS GROUPS (B2C and B2B)
  • COMPETITIVE ANALYSIS (offline and online
  • channels)
  • work on product Acceleration calculated individually and additionally

COMPLEX

  • FOCUS GROUPS (B2C and B2B)
  • COMPETITIVE ANALYSIS (offline and online channels)
  • MAP OF SALES CHANNELS
  • THE PROMOTION PLAN

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